July 25, 2007...9:39 pm

There’s just so much Shilpa Shetty

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There’s just so much Shilpa Shetty to go around these days.

You’re Soaking in It

If that Orwell fellow had only known how lucrative this Big Brother gig was … think how he could have cashed in early and retired.

Reasonably fresh from being first reservedly hand-shook by Elizabeth Regina II and then vigorously deep-dipped by one Mr. Richard Gere – Shilpa’s having quite the year. A right old Annus Shilpabilis … that’s something like Fergalicious but more Englishy.

Everyone’s favorite mangalorean mami, now Dr. Shetty, has taken residence in balmy groves of Honorary Doctorship. Dr. Shilpa Shetty, I presume.

Beyond the Beyond at Blogwired reports:

‘ News around Shilpa Shetty just doesn’t stop flowing. (((Boy, that’s for sure. The woman’s a global publicity machine.))) And this time the buzz is about a doctor’s degree that has been conferred upon Shilpa Shetty by the Leeds University for her outstanding contribution to cultural diversity. ‘

Ohhh the luck of the Mangaloreans … all the phii, haitches and dees … the very best bits of the angrezi alphabet with none of the tiresome study or student loans, deadlines, dissertation writing, tutorials, teaching … just beaming Mango-flavored Maa-Baap in the Leeds Metropolitan audience.

Plus some funny hats and robes. Very Harry Potter … vhii haitch phii … Every new Volume of Shilpa Shetty meets an eager readership and a profitable filmic adaptation.

Still Dr. Shetty ain’t content with the sweet smell of simply one success.

You can smell her, you can see her and once she’s been seen, she’s a …

Shilpa Seen Sans Frontières … No Border can Hold this Doctor Back!

The Times of India reports:

Shetty’s fragrance, S2, has risen to the number 3 spot in the UK fragrance charts within a fortnight after it was launched in London.

Shilpa has beaten off stiff competition from the likes of other international stars such as Kylie Minogue, Sarah Jessica Parker, Jennifer Lopez and Paris Hilton. Her inimitable S2 perfume has proved itself to be a cut above the rest amid the sea of other celebrity fragrances launched in the lucrative perfume market, sources said on Sunday.

Describing the popular fragrance that has been created by the oldest French perfumer, Robertet, Shilpa said: “The perfume is truly unique because of the whole edge we have with the ethnic aroma.

Sadly for the rest of us … ethnic aroma is not usually such a smashing success. The neighbors complain and the landlords worry about never getting it out of the upholstery.

That Shilps she could sell ice to eskimos, aroma to ethnics … good gods … I bet she could sell racism to the Brits.

A veritable Marvel of Mangalorean marketing modernity.

Props to La Shetée … she’s getting all Twelve Monkeys out for her Sterling British future.

AIM reports:

Ethnic agency Sterling Media has taken over from publicist Max Clifford in representing actress Shilpa Shetty in Britain.
Managing director Natasha Mudhar said: “We are delighted to have won the account, and look forward to propelling Shilpa across an international and mainstream platform. Shilpa has some very interesting projects lined up which we are sure will generate extensive talkability.”

… I think that was a Homi Bhabha paper I once heard …

Ethnic Agency: Generating Extensive Talkability from the Upanishads to the Booker Man Prize.

Well Ethnic Agency … Shilpa’s Soaking in IT … take a dip … I hear the water’s fine.

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